Tone of Voice Workshop: Defining Brand Character in the Age of AI
Your Brand Has a Voice. Does Your AI Know What it Sounds Like?
A hands on workshop to define, document, and deploy a distinctive tone of voice that holds up even when your content is AI generated.
The Problem
AI Made Everyone Sound the Same
When every team in every organisation is using the same AI tools, the same prompts, and the same templates, content becomes polished, but indistinguishable. You’re producing more. You’re standing out less. The organisations winning right now aren’t the ones generating the most content. They’re the ones whose content sounds unmistakably like them.
| Without a defined tone of voice | With a defined tone of voice |
| You sound like everyone else Different writers, different tools, different teams all producing content that doesn’t quite hang together. Your audience can’t tell it’s you. Your AI tools make it worse. | You’re instantly recognisable Every touchpoint from a LinkedIn post to a sales email to an AI-generated FAQ sounds like it came from the same confident, consistent brand. |
The Difference
Before and After This Workshop
| Before | After |
→ Your team writes in their own style, not the brand’s → AI tools produce generic, on-brand nothing → New hires take months to sound right → Leadership and marketing speak different languages → Brand guidelines exist but nobody uses them → Content feels inconsistent across channels | → Everyone writes from the same clear brand character → AI prompts are guided by real voice guidelines → Onboarding is faster the voice is documented → One consistent voice from the top down → Practical guidelines people actually reach for → Recognisable, cohesive presence everywhere |
How It Works
From Vague to Unmistakable in One Day
This is a practical, working session for your team. You leave with a clearer tone of voice framework, shared language and simple guidance your team can actually use.
01
Audit: Where You Are Now
Before the session, we take a look at your current brand touchpoints so we can understand where your tone may feel inconsistent or unclear.
02
Define: What Your Brand Sounds Like
We work with your team to define the character behind your brand, the values that should come through, and the communication style you want people to recognise.
We make it specific, practical and easy to apply.
03
Build: Practical Guidelines Your Team Will Use
Not a brand bible that lives in a drawer. We create clear, practical tone of voice guidelines including how to brief AI tools that are immediately applicable across channels and teams.
04
Apply: Real Content, Real Channels
The workshop includes live application exercises so your team isn’t just reading the guidelines, they’re writing with them. You leave knowing how to use what you’ve built.
Who It’s For
Built for Organisations at a Crossroads
B2B Organisations Scaling Content
Multiple writers, multiple channels, no single voice. This workshop gets everyone working from the same playbook.
Marketing & Comms Teams
Managing high-volume, multi-channel output and needing a consistent standard that doesn’t require constant oversight.
Leadership Teams
Brand messaging feels misaligned across the business. You want one voice from the CEO’s LinkedIn to the support desk.
Growth-Stage Companies
You’ve been winging the voice. Now you’re formalising. Get the foundation right before you scale it further.
AI-Adopting Organisations
Your team uses AI tools daily but without a tone of voice to guide them, the output sounds like everyone else’s AI output.
Workshop outcomes
By the end of this workshop, your organisation will have:
✅ A clearly defined brand tone of voice
✅ Practical guidelines for consistent communication across every channel
✅ Stronger alignment between teams, leadership, and content creators
✅ A more distinctive, recognisable brand presence
✅ A tone of voice framework that works for both human and AI-generated content
This workshop pairs well with our Employee Advocacy Programme and Personal Branding Masterclass ensuring consistent, credible communication across your entire organisation.
Ready to sound like yourself again?
Book a call to discuss whether this workshop is the right fit for your organisation.
Workshop Performance Data
100%
of participants rated the workshop as highly engaging, giving it an 8/10 score.
100%
of respondents would recommend this session to a colleague, with scores of 8/10 or higher across the board.
10/10
60% of attendees gave a “Promoter” level recommendation score of 9/10 or 10/10.
9/10
average recommendation score from senior leadership and technical managers.
A tone of voice workshop is a structured session that defines how your organisation communicates, including language, personality, and messaging principles. It ensures consistency across teams, channels, and content types.
In B2B, trust and credibility are critical. A clear tone of voice ensures your messaging is consistent, professional, and recognisable across marketing, sales, and leadership communications, helping you stand out and build stronger relationships.
The workshop is delivered as a structured, facilitated session where we work with your team to define your brand voice, align communication principles, and create a practical framework that can be applied across your organisation.
You will leave with a clearly defined tone of voice, practical communication guidelines, and a structured framework that can be used across content, teams, and AI-generated outputs.
Yes. Following the workshop, we develop a draft tone of voice guide based on the outputs, which can be refined and rolled out across your organisation.
Yes. The workshop can be delivered virtually, in person, or as part of a cohort-based programme depending on your needs.
Enquire about a workshop
If you’re interested in attending a workshop or exploring training for your organisation, please complete an enquiry form and i’ll be in touch.