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Sidi from Marketing Collaborators

Marketing Audit

Check the performance of your current marketing strategies and uncover opportunities for improvement.

Conducting a comprehensive marketing audit will help you align future marketing efforts with your business goals, maximising its effectiveness.

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What is a Marketing Audit?

A Marketing Audit helps you identify the strengths and weaknesses of your current marketing practices. In fact, I strongly recommend carrying out a marketing audit alongside a strategy.

Is the response to your marketing input disappointing? If your recent sales results aren’t performing as well as you hoped, I am ready to help you evaluate the effectiveness of your marketing plans and make recommendations for improvement.

How an Audit can improve your results

  • Pinpoint the marketing that is making a positive impact
  • Identify any strategies that have ceased to deliver results
  • Check that your business is in tune with new market trends
  • Increase awareness of the latest in marketing technologies
  • Be certain your marketing is effective and reaching your target audience
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What happens during an Audit?

Every Marketing Audit is bespoke to each individual business.

After asking lots of questions (and digging deep into your current marketing practices and strategies) I’ll make recommendations for change.

And what happens afterwards?

I provide a detailed report on your marketing audit, offering insightful recommendations to align your marketing strategies with your business goals.

Sidi at a laptop

Areas that I assess, investigate and review:

  • Competition performance and current industry trends
  • Strengths and weaknesses in your marketing methods
  • Checking your target audiences and potential new markets
  • Is your marketing budget giving optimum returns?
  • Is your marketing being carried out correctly?

FAQs

How often should a marketing audit take place?

In an ideal world, this would be every year. However, this depends on the industry (some industries have a slower pace of change) and the size of your business (smaller businesses may be more agile).

Why do I need a marketing audit?

A thorough marketing audit unearths information and data that helps you understand how effective your current marketing strategies actually are.
In my experience, it often uncovers opportunities for improvement and enhances the effectiveness of your overall marketing.

Who is qualified to carry out a marketing audit?

If your marketing team is objective, they can carry out the audit. However, an external audit does tend to deliver a more thorough and less biased approach.

“Sidi was one of the key individuals to help create and develop the IET’s multi-award-winning #9PercentIsNotEnough campaign, which aims to highlight awareness of the lack of women in engineering in the UK.

The campaign was so successful that it was turned into a highly subscribed annual conference attended by C-level stakeholders. She is an exceptional Marketing Manager and her contribution towards the campaign massively helped it to become incredibly successful and engaging.”

Jo – Head of Diversity and Inclusion, Institution of Engineering and Technology
Membership Organisation

“Sidi worked in my team at Leyton UK. She is a great person to work with, very professional with deep marketing knowledge. She is keen on learning new marketing tools and showed ability to lead complex projects which involve different stakeholders like sales and production.

I really enjoyed working with her as she is highly engaged in her work and also a nice person.”

Caroline – CMO, Leyton
Finance Consultancy

“I worked with Sidi at the IET, where she managed the marketing account for my department amongst others. She did so extremely competently, balancing our needs with those of other departments and within the constraints on the business, drawing on my experience and advice whilst bringing her own knowledge and expertise and delivering all things in a timely, cost-effective and efficient manner.

Most importantly though she is an utter delight to work with – she is the sort of person with the right disposition to make one look forward to collaborating on a project.”

Gareth – Head of Education, Institution of Engineering and Technology
Membership Organisation

“Sidi was a valuable part of the Node4 team who was great to have in the business. With wide-ranging marketing skills, Sidi was able to apply those skills to help drive demand generation in our target B2B markets in the right way with a focus on getting the right results.

Things move fast at Node4, however Sidi was always able to execute calmly and with a smile. Great to have around and a pleasure to work with.”

Paul – Managing Director, Node4 Ltd
Managed IT Services

“Sidi brought a level of professionalism to her role. She managed a team that increased sales and profits at a time that we were investing in developing the conference and hotel facilities. Sidi was pleasant and dedicated to improving standards.”

Andrew – CEO, The Wesley Hotel & Conference Centre
Hospitality

Time to act now

By conducting a thorough Marketing Audit now, you’ll ensure that all your future marketing efforts are aligned with your business goals and are as effective as possible.

book a call

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