“Sidi was one of the key individuals to help create and develop the IET’s multi-award-winning #9PercentIsNotEnough campaign, which aims to highlight awareness of the lack of women in engineering in the UK.
The campaign was so successful that it was turned into a highly subscribed annual conference attended by C-level stakeholders. She is an exceptional Marketing Manager and her contribution towards the campaign massively helped it to become incredibly successful and engaging.”
Jo – Head of Diversity and Inclusion, Institution of Engineering and Technology
Membership Organisation
“Sidi was a valuable part of the Node4 team who was great to have in the business. With wide-ranging marketing skills, Sidi was able to apply those skills to help drive demand generation in our target B2B markets in the right way with a focus on getting the right results.
Things move fast at Node4, however Sidi was always able to execute calmly and with a smile. Great to have around and a pleasure to work with.”
Paul – Managing Director, Node4 Ltd
Managed IT Services
Sidi worked in my team at Leyton UK. She is a great person to work with, very professional with deep marketing knowledge. She is keen on learning new marketing tools and showed ability to lead complex projects which involve different stakeholders like sales and production.
I really enjoyed working with her as she is highly engaged in her work and also a nice person.
Caroline – CMO, Leyton
Finance Consultancy
If I had to describe Sidi in three words it would be Passion, Passion and Passion. Her desire to deliver great customer value and to ensure that all marketing activity is centred on delivering excellent customer experiences is infectious.
When Sidi’s in the team, the customer (and marketing) have a voice.
Lee – CCO, Personal Group
Employee Benefits and Insurance – SaaS
I worked with Sidi at the IET, where she managed the marketing account for my department amongst others. She did so extremely competently, balancing our needs with those of other departments and within the constraints on the business, drawing on my experience and advice whilst bringing her own knowledge and expertise and delivering all things in a timely, cost-effective and efficient manner.
Most importantly though she is an utter delight to work with – she is the sort of person with the right disposition to make one look forward to collaborating on a project.
Gareth – Head of Education, Institution of Engineering and Technology
Membership Organisation
Sidi brought a level of professionalism to her role. She managed a team that increased sales and profits at a time that we were investing in developing the conference and hotel facilities. Sidi was pleasant and dedicated to improving standards.
Andrew – CEO, The Wesley Hotel & Conference Centre
Hospitality